President Trump weighs in on Cracker Barrel controversy

News | By Easton Martin | August 26, 2025

President Donald Trump weighed in today on the controversy surrounding Cracker Barrel’s redesigned logo, and his remarks quickly drew support from another American staple: Steak ’n Shake.Cracker Barrel recently dropped its longtime “Uncle Herschel” figure from its branding, opting for a simplified logo.

The change sparked swift backlash from loyal customers who saw the redesign as a loss of heritage. Trump joined the chorus of critics, urging the company to “go back to the old logo, admit a mistake based on customer response (the ultimate poll),” and hold a press event to “Make Cracker Barrel a WINNER again.”In a move that added fuel to the debate, Steak ’n Shake posted on its official X account, echoing Trump’s sentiments. The chain criticized Cracker Barrel’s redesign as a “cheap effort,” accusing the company of stripping away personality and disconnecting from the tradition that made it popular in the first place.

https://x.com/SteaknShake/status/1960371529658621987

Trump’s comments not only resonated with a large customer base but also boosted Cracker Barrel’s market rebound, with shares rising nearly five percent after his remarks.