Content marketing is growing in popularity but being able to do it strategically is key to efficient marketing. Would you be interested in an interview or guest piece with marketing expert Christina Ross? “Content Marketing is a very important part of your overall marketing plan,” explains Ross. “It’s a great way to build a strong relationship with your target audience by providing high-quality content.” Christina Ross can help teach you how to bridge the gap between getting stakeholders interested without having to be a pushy salesperson. This is through content marketing. Content marketing is the concept of putting out engaging content that inadvertently acts as a sales tool. The content gives consumers value and makes them want to learn more which is how you engage them in your service and sell them. Ross can discuss: Content marketing basics How to not overly brand content Efficient and effective content How to direct content to specific stakeholders Difference between advertorials, editorials and sponsored content The best type of content based on a brand Christina Ross wants to share tricks of the trade and help brands learn effective ways to engage their audiences